Web design

A good website is a fundamental element of marketing. Your website can be the hub of your marketing so it’s so important for it’s effectiveness to be measurable.

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With experience of managing an architectural library for over 25 years, we have a strong network of architectural and lifestyle media.

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In Practice

Photographic portraits of 100 architectural practices in their workspaces by Timothy Soar, alongside 
illustrative examples of their work.



Organised and curated by Lorna Soar.

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lectures & event management

Michael Pawlyn

Biomimicry and the Ecological Age

Roger Hawkins, Julian Robinson

The Crossrail Journey

Alex de Rijke, Richard Woods

Truth to Materials and Other Untruths

Sean Griffiths, Erik Kessels

Crossing Borders

David Nelson, Per Arnoldi

Colour is Communication

Sir Terry Farrell, Professor David Mach

The Relationship between Art & Architecture

Ken Shuttleworth, Roger Ridsdill Smith

High Society

Simon Allford, Roger Zogolovitch

Rules of Engagement

Robert Emmerson, John McAslan

Less is More

Mark Whitby, Antony Gormley

The Art of Work

Roland Paoletti, Chris Wilkinson

Web of Life


lorna cv imagebw

Lorna Soar has over 25 years experience working with architects, designers and manufacturers in the construction industry.


In 1981 Lorna studied a degree for Technical & Scientific Illustration. In the eighties she worked for advertising & design studios in Cambridge, as an illustrator and graphic designer before becoming studio manager. Throughout this time and through to today she manages an architectural photographic library networking with editors and journalists around the world. In 1987 she formed Lorna Soar Design & Communication, to concentrate on corporate identity and brochure/book design for architects, going on to win a number of prestigious McNaughton paper awards for design & print management.


In the 1990’s her work expanded to include publicity and marketing strategies for product clients across Europe. She has continued to work with architects for over 25 years, building brands, PR campaigns and promoting architects collectively in a series of events, seminars and exhibitions.


All of her work is design led, whether managing social media, updating websites, or entering awards on her clients’ behalf. She is an expert editing images and this is integral in all marketing campaigns undertaken: planning social media, entering awards or devising press releases.


The main drive is always to create a plan, enable results and enjoy the process.



+ 44 (0)1842 878 773




Lorna Soar – Watercolour & Illustration

Painting when I have the time.


Keen tennis player, entering tournaments and enjoying the social life.

Make a Wish Foundation

Volunteering to help families decide on their wish at a difficult time. An important and rewarding experience. I believe in being a part of community and giving back.

New London Architecture

Keeping an eye on what is going on in the architectural world.